It's only a sin if you get caught
When college senior Sam needs to cover his last semester's tuition, he and his three roommates invent a charity and take it on the road, letting well-meaning donors fund their way out of trouble. As the con tours campuses and churches, the guys stay one step ahead of the questions — until a sharp, skeptical tour coordinator named Callie starts asking the right ones. A coming-of-age comedy about faith, fraud, and the cost of getting away with it.
Sam is a college senior with one semester left and no way to pay for it. Broke, and running out of legitimate options, he and his roommates Pierce, Tyler, and Baker land on an idea that's less a plan than a dare: start a charity, take it on the road as a "tour," and let well-meaning churchgoers fund their way out of trouble. What begins as a scramble for tuition money grows into something much bigger than any of them expected, as the fake nonprofit finds a real audience across churches, colleges, and Christian conferences — and real money starts pouring in.
Keeping the con going means keeping up appearances: the guys have to play sincere, sing along, and look the part of young men genuinely called to ministry, even as none of them can quite agree on whether they believe a word of what they're selling. Sam finds that easier than he'd like, especially once Callie — the tour's sharp, no-nonsense events coordinator — starts asking harder questions than anyone else has. As Sam falls for her while still lying to her, and as the scheme's stakes and audiences keep growing, the act gets harder to keep separate from what it's actually doing to the people funding it.
Believe Me plays largely as a scam comedy — Alex Russell, Sinqua Walls, Miles Fisher, and Max Adler make an easy, funny quartet as the guys in over their heads, with Johanna Braddy giving Callie the moral center the story needs — before settling into something more sincere: a real question about whether faith performed for other people's benefit can ever turn into faith held for your own. Nick Offerman, Zachary Knighton, Christopher McDonald, and Lecrae round out a cast that plays the church-fundraising world with more affection than mockery, and the film is scored throughout with tracks from Cold War Kids, Belle and Sebastian, Dr. Dog, and Phil Wickham, among others.
Directed by Will Bakke from a script he co-wrote with Michael B. Allen, and produced under Riot Studios, Believe Me premiered in theaters in September 2014, was named a New York Times Critics' Pick, and played as the centerpiece selection of that year's Dallas International Film Festival.
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