Joy Odafe is a storyteller and media executive serving as Executive Officer & Head of Licensing, Sales & Buyer Relations at FilmMerge. She leads strategic partnerships and content licensing initiatives, building relationships with platforms, broadcasters, churches, schools, and institutions to connect impactful faith- and family-centered content with audiences worldwide.
Known for her leadership in grassroots outreach and media initiatives, Joy has contributed to international outreach campaigns, ambassador networks, and audience growth efforts, including her involvement in the grassroots movement of The Chosen TV series.
She also serves in leadership roles within the faith-based creative space, including the award management division of the Mount Zion Institute Association International Fellowship (MZIAIF) Christian Film Festival and as former Editor-in-Chief of the MZIAIF e-magazine.
Her creative and media experience includes film festival judging, faith-based stage drama evaluation, scriptwriting, animation projects, and management training films, alongside other storytelling initiatives designed to inspire, educate, and create lasting impact.
As a Nurse Practitioner and educator with a career shaped by both clinical excellence and creative innovation, Joy brings a distinctive perspective to media, storytelling, and audience engagement.
Her work reflects a growing commitment to storytelling that not only entertains but shapes culture, faith, and human connection. At the heart of her work is the belief that whether in exam rooms or via screens and stages, people don’t just need information or entertainment; they need revelation wrapped in story.
Combining creative vision with relationship-driven business strategy, Joy helps position inspiring, family-friendly, and purpose-driven content for global reach and long-term influence.
